Communications Platform as a Service
Blend, A WhatsApp Marketing Dashboard
WhatsApp Marketing Dashboard Overview
Welcome to the WhatsApp Marketing Dashboard, an all-in-one solution designed to help businesses leverage WhatsApp for seamless and impactful communication. This platform offers a suite of features, including analytics, journey creation, user role management, contact builder, and campaign builder, to take your marketing strategy to the next level.
User Profile and Segments
User Profiles
Each user in the platform has a detailed profile containing:
Standard Attributes:
Name: Full name.
Phone Number: Primary contact for WhatsApp.
Email: User’s email address.
Internal ID: Unique identifier in your system.
External ID: Identifier for external systems or integrations.
Custom Attributes:
Age: Helps with demographic targeting.
Gender: Enables personalized communication.
Address: Useful for location-based targeting.
Preferences: Interests or product preferences.
Behavioral Data: Past interactions, purchases, and engagement.
Segments
Segments group users with similar attributes for targeted marketing.
Segment Types:
Demographic Segments:
Example: "Users aged 18-25" or "Female users interested in fashion."
Behavioral Segments:
Example: "Frequent buyers" or "Users inactive for 6+ months."
Geographic Segments:
Example: "Users in New York City" or "Urban area residents."
Interest-Based Segments:
Example: "Sports enthusiasts" or "Tech gadget lovers."
Custom Segments:
Example: "Users who prefer morning notifications."
Using these segments, businesses can send tailored messages that resonate with each group, improving engagement and conversion rates.
Campaign Builder
Key Features:
Segment Targeting: Use predefined segments to reach specific audiences based on demographics, behavior, location, or interests.
WhatsApp Message Templates: Send rich media messages using text, images, videos, documents, and dynamic buttons.
Personalization: Insert personalized details with variables (e.g.,
{firstName},{lastPurchase}) and use features like:Images, videos, and documents.
Location sharing.
Interactive buttons for actions.
Scheduling: Send campaigns immediately or schedule them for optimal timing.
Performance Tracking: Monitor real-time analytics for sent, delivered, read, and failed messages.
WhatsApp Template Dashboard
Easily manage and review your WhatsApp templates created in Facebook Business Manager.
Features:
Templates Table: Displays all templates with details:
Name: Assigned template name.
Description: Brief purpose overview.
Language: Template language.
Status: Approval status (e.g., approved, pending, rejected).
Preview: View the content and format.
Efficiently manage your templates to ensure smooth marketing operations.
Analytics Dashboard
Analyze and optimize your messaging campaigns with comprehensive insights.
Key Features:
Data Filtering:
Filter data by date to focus on specific time periods.
Overall Metrics:
View key statistics like messages sent, delivered, read, and failed through cards and line graphs.
Engagement Time Data:
Message Read by Hour of the Day: Bar graph showing peak read times.
Message Read by Day of the Week: Weekly read count trends.
Fail Send Reasons Table:
Phone Number: Recipient's number.
Error Name: Error encountered.
Error Description: Detailed explanation of the issue.
This dashboard helps you monitor performance, identify engagement patterns, and improve campaign success.
With the WhatsApp Marketing Dashboard, you can unlock new possibilities for engaging your audience, driving conversions, and maximizing ROI in your marketing efforts.
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