Analytics
v1
Reporting and Analytics Dashboard Guide
The Analytics Dashboard provides a detailed overview of your WhatsApp messaging performance. Use this guide to explore its features and optimize your campaigns effectively.
1. Filtering Data by Date
Step 1: Access the Analytics Dashboard
Navigate to the Analytics Dashboard from your main menu.
Step 2: Use the Date Filter
At the top of the dashboard, use the date filter to select a specific time range.
This feature helps you focus on the data for a particular period, making it easier to analyze trends and performance.
2. Viewing Overall Data
Step 1: Key Metrics Cards
Below the date filter, you’ll see cards showing key metrics:
Messages Sent: Total number of messages sent during the selected period.
Messages Delivered: Number of messages successfully delivered.
Messages Read: Count of messages opened and read by recipients.
Messages Failed: Number of messages that failed to send.
Step 2: Line Graph View
A line graph below the metrics cards visualizes these key metrics over time.
This graph helps you identify trends and patterns in your messaging activity.
3. Analyzing Engagement Time Data
Step 1: Message Read by Hour of the Day
Scroll down to the Message Read by Hour of the Day section.
This bar graph shows the distribution of message reads across different hours, helping you identify the most effective times to send messages.
Step 2: Message Read by Day of the Week
In the Message Read by Day of the Week section, you can view which days have the highest engagement.
This insight helps you optimize your campaigns for specific days.
4. Viewing Failed Send Reasons
Step 1: Access the Failed Send Reasons Table
At the bottom of the dashboard, locate the Failed Send Reasons table.
This table helps you diagnose issues with undelivered messages.
Step 2: Understand the Table Columns
The table includes the following details:
Phone Number: Recipient’s phone number where the message failed.
Error Name: A short description of the error type.
Error Description: A detailed explanation of why the message failed.
5. Downloading the Report
Step 1: Download Report
Click the Download Report button at the top of the dashboard.
This generates a detailed report of the filtered data, including all metrics and insights.
By leveraging the Analytics Dashboard, you can:
Monitor messaging performance.
Identify optimal engagement times.
Address issues with failed messages.
Download comprehensive reports for further analysis.
Use these insights to refine your campaigns and achieve better results.
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