Analytics

v1

Reporting and Analytics Dashboard Guide

The Analytics Dashboard provides a detailed overview of your WhatsApp messaging performance. Use this guide to explore its features and optimize your campaigns effectively.

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1. Filtering Data by Date

Step 1: Access the Analytics Dashboard

• Navigate to the Analytics Dashboard from your main menu.

Step 2: Use the Date Filter

• At the top of the dashboard, use the date filter to select a specific time range.

• This feature helps you focus on the data for a particular period, making it easier to analyze trends and performance.

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Analytics Page

2. Viewing Overall Data

Step 1: Key Metrics Cards

• Below the date filter, you’ll see cards showing key metrics:

  • Messages Sent: Total number of messages sent during the selected period.

  • Messages Delivered: Number of messages successfully delivered.

  • Messages Read: Count of messages opened and read by recipients.

  • Messages Failed: Number of messages that failed to send.

Step 2: Line Graph View

• A line graph below the metrics cards visualizes these key metrics over time.

• This graph helps you identify trends and patterns in your messaging activity.

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Engage Time Graph

3. Analyzing Engagement Time Data

Step 1: Message Read by Hour of the Day

• Scroll down to the Message Read by Hour of the Day section.

• This bar graph shows the distribution of message reads across different hours, helping you identify the most effective times to send messages.

Step 2: Message Read by Day of the Week

• In the Message Read by Day of the Week section, you can view which days have the highest engagement.

• This insight helps you optimize your campaigns for specific days.

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Failed Reason Table

4. Viewing Failed Send Reasons

Step 1: Access the Failed Send Reasons Table

• At the bottom of the dashboard, locate the Failed Send Reasons table.

• This table helps you diagnose issues with undelivered messages.

Step 2: Understand the Table Columns

The table includes the following details:

• Phone Number: Recipient’s phone number where the message failed.

• Error Name: A short description of the error type.

• Error Description: A detailed explanation of why the message failed.

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5. Downloading the Report

Step 1: Download Report

• Click the Download Report button at the top of the dashboard.

• This generates a detailed report of the filtered data, including all metrics and insights.

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By leveraging the Analytics Dashboard, you can:

• Monitor messaging performance.

• Identify optimal engagement times.

• Address issues with failed messages.

• Download comprehensive reports for further analysis.

Use these insights to refine your campaigns and achieve better results.