Audience Profile

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Audience Profile Page Guide

The Audience Profile Page provides a centralized view of all profiles uploaded to the segment page. It includes essential information and tools for managing user profiles effectively. Here's a comprehensive guide to understanding and utilizing this page.


Audience Profile Page

1. Overview of Key Information

At the top of the page, you’ll see a summary of key metrics:

  • Total Profiles: The total number of user profiles uploaded to the system.

  • Total Active Profiles: The number of currently active user profiles.

  • Mobile Numbers Available: The count of profiles with valid and available mobile numbers.


2. Profile Table Overview

The main section of the page features a table displaying all uploaded profiles. The table includes the following columns:

  • Name: The name of the user.

  • Phone Number: The user’s contact number.

  • Location: The geographical location of the user.

  • First Active: The date when the profile was first activated in the system.

  • Last Updated: The most recent date when the profile data was updated.


3. Table Features

Sorting

  • Click on column headers (e.g., Name, Phone Number, Location) to sort the data in ascending or descending order.

  • Use the search bar above the table to find specific profiles by entering a name, phone number, or location.

Pagination

  • Navigate through profiles using pagination controls at the bottom of the table.

  • Adjust the number of profiles displayed per page to suit your preferences (e.g., 10, 20, 50 profiles per page).


4. Managing Profiles

  • Refresh Data: Use the Refresh button to reload the page and ensure the table displays the most up-to-date profile information.

  • Add Profiles: To add new profiles, navigate back to the Segment Page and upload a new CSV file. Profiles will automatically appear on the Audience Profile Page after upload.


Tips for Effective Use

  • Monitor Key Metrics: Regularly check the Total Profiles, Total Active Profiles, and Mobile Numbers Available to gauge audience size and data completeness.

  • Leverage Search and Sorting: Quickly find specific profiles or organize the table to analyze data more effectively.

  • Keep Profiles Updated: Ensure accurate and up-to-date profile data by periodically refreshing the page and reviewing the Last Updated column.

By using the Audience Profile Page, you can effectively manage and analyze user profiles, providing a solid foundation for segmentation and targeted campaigns.

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