Audience Profile
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Audience Profile Page Guide
The Audience Profile Page provides a centralized view of all profiles uploaded to the segment page. It includes essential information and tools for managing user profiles effectively. Here's a comprehensive guide to understanding and utilizing this page.

1. Overview of Key Information
At the top of the page, you’ll see a summary of key metrics:
Total Profiles: The total number of user profiles uploaded to the system.
Total Active Profiles: The number of currently active user profiles.
Mobile Numbers Available: The count of profiles with valid and available mobile numbers.
2. Profile Table Overview
The main section of the page features a table displaying all uploaded profiles. The table includes the following columns:
Name: The name of the user.
Phone Number: The user’s contact number.
Location: The geographical location of the user.
First Active: The date when the profile was first activated in the system.
Last Updated: The most recent date when the profile data was updated.
3. Table Features
Sorting
Click on column headers (e.g., Name, Phone Number, Location) to sort the data in ascending or descending order.
Search
Use the search bar above the table to find specific profiles by entering a name, phone number, or location.
Pagination
Navigate through profiles using pagination controls at the bottom of the table.
Adjust the number of profiles displayed per page to suit your preferences (e.g., 10, 20, 50 profiles per page).
4. Managing Profiles
Refresh Data: Use the Refresh button to reload the page and ensure the table displays the most up-to-date profile information.
Add Profiles: To add new profiles, navigate back to the Segment Page and upload a new CSV file. Profiles will automatically appear on the Audience Profile Page after upload.
Tips for Effective Use
Monitor Key Metrics: Regularly check the Total Profiles, Total Active Profiles, and Mobile Numbers Available to gauge audience size and data completeness.
Leverage Search and Sorting: Quickly find specific profiles or organize the table to analyze data more effectively.
Keep Profiles Updated: Ensure accurate and up-to-date profile data by periodically refreshing the page and reviewing the Last Updated column.
By using the Audience Profile Page, you can effectively manage and analyze user profiles, providing a solid foundation for segmentation and targeted campaigns.
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